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Category Archives: futurist

FREE MUSIC?

As a renowned marketing guru and media futurist, there are certain questions that I get from clients over and over again. From time to time on this blog I’ll address one of those questions, for the benefit of all.
Q: My band has a new album, available for 100% free digital download. Any hot [...]

THE FUTURE OF THE MUSIC INDUSTRY

As a renowned marketing guru and media futurist, there are certain questions that I get from clients over and over again. From time to time on this blog I’ll address one of those questions, for the benefit of all.
Q: Is the music industry doomed?
A: Yes.