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OH… RIGHT.

Every once in a while I figure something out that I should have figured out years and years and years ago.

A prime example:  Last night I realized for the very first time that the office supply chain “Staples” isn’t just named after a particular office supply item (staples), but also after a general category of goods (staples).

Oh, Madison Avenue, you coy seducer:  What other wonders do you hold in store for me, if I’d only care to notice???

(I’d ask you not to mock me for this, but… this is mock-worthy.)

 

5 Comments

  1. Daisy wrote:

    I had to read that sentence three times before I figured out what you meant by “general category of goods.”
    …they make ‘em smert in are famuly.

    Wednesday, June 4, 2008 at 1:31 pm | Permalink
  2. jodi wrote:

    um, morgan, you just blew my mind.

    hadn’t ever thought about it either.

    thanks a lot. now i’m going to be all thinking about freakin’ staples all day…

    sheesh.

    hey. come visit austin! i’ll take you for margaritas…
    jodi (sherman)

    Wednesday, June 4, 2008 at 4:00 pm | Permalink
  3. Jonathan wrote:

    You know, I had a similar experience with “Every kiss begins with Kay.” I’m embarrassed to say that I didn’t get the “cleverness” of that either until quite recently.

    I also just noticed the other day that the FedEx logo has a big arrow in it.

    It’s really depressing when you realize that mass market advertising, which is generally aimed at the lowest common denominator, is often above my head.

    Wednesday, June 4, 2008 at 4:21 pm | Permalink
  4. Daisy: Yes! Trew!

    Jodi: Jodi! Yes! Austin!

    Jonathan: I think maybe I knew the Kay one, but I’m not sure. I definitely knew the FedEx one, but only because I read somebody’s blog post about it at some point.

    Wednesday, June 4, 2008 at 6:21 pm | Permalink
  5. jodi wrote:

    woohoo! austin! woohooo!
    i like finding you again, morgan…

    and, goodness, jonathan (oh! hey jonathan birge!) there’s another one to blow my mind!
    sheesh. this is a bit too much.

    jodi, blog stalker (and yes, you can link to me if you’d like, but i have, at 1.5 children, become the most lazy blog poster ever).

    Friday, June 6, 2008 at 1:46 pm | Permalink

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